Successful trade fair ends after four days

PASSION PFERD 2025 came to a successful close on Sunday, 7 December. Around 50,000 visitors attended the second edition of the event in Hanover, confirming the strong level of the previous year – despite challenging economic conditions.

PASSION PFERD 2025: Where the market meets knowledge and experience

From 4 to 7 December 2025, Hanover will once again take centre stage in the equestrian world: PASSION PFERD will be held for the second time. Following its premiere last year, the event has established itself as an independent platform that brings the entire industry together. Under this year's motto ‘EXPO. EDUCATION. EXPERIENCE.’, it combines market overview, knowledge transfer and live experiences to provide a comprehensive picture of the current equestrian scene.

Regio Cup and Junior Cup Finals at PASSION PFERD 2025

Exciting show jumping in front of a large audience: the finals of the ADVENT CLASSICO Regio Cup and the Junior Cup will be held at PASSION PFERD 2025.

51,000 visitors! Successful premiere of PASSION PFERD in Hanover

Hannover - Nach vier Tagen ging am Sonntag, 8. Dezember 2024, die erste Ausgabe der PASSION PFERD erfolgreich zu Ende. Mit über 500 Ausstellern in sieben Messehallen und einem informativen Rahmenprogramm gelang ein starker Auftakt für die neue Veranstaltung, die aus der Traditionsmesse Pferd & Jagd hervorgegangen ist.

Expert knowledge and exciting presentations in the PFOTENLIEBE

The PFOTENLIEBE theme world at PASSION PFERD 2024 will be enriched by an informative offer: The dog school Dr. Bruns will be represented with a stand and present its extensive knowledge about dog education and training.

Consteed: Innovation for the well-being of the horse

For the first time at PASSION PFERD - Consteed, an intelligent hoof boot, revolutionizes horse welfare. Developed in collaboration with the University of Veterinary Medicine Hanover, this smart hoof boot offers comprehensive insights into the horse's health via integrated sensors and artificial intelligence.

The big trade fair highlight for horse fans, leisure riders & breeders

PASSION PFERD, the new major trade fair highlight, guarantees concentrated teaching expertise with top instructors from all areas and riding styles. And thus provides the basis for a trusting relationship between horse and rider.

The festival: meeting place for the future of equestrian sport

The premiere of the PASSION PFERD Festival on 7 and 8 December as part of the new PASSION PFERD trade fair promises to be a new highlight for the entire equestrian industry.

Innovative products and exciting presentations for horse enthusiasts

The new PASSION PFERD trade fair brings high-calibre innovations, informative insights and sustainable solutions for modern horsekeeping to Hanover.

PFOTENLIEBE - The new dog fair as part of PASSION PFERD

PFOTENLIEBE, the new trade fair for dog owners and dog lovers, is taking place in Hanover for the first time. As part of PASSION PFERD, around 50 exhibiting companies will be showcasing the latest products for four-legged friends and their owners from 5 to 8 December.

Pferd & Jagd becomes PASSION PFERD

Focussed, positioned, target group-oriented - Pferd & Jagd, one of the leading trade fairs for riders and hunters, will be split into two independent events in future. One trade fair will be aimed specifically at riders and horse lovers, while the other will be designed specifically for hunters and anglers.

Pferd & Jagd 2023 ends with 67000 visitors

Pferd & Jagd ended on Sunday, December 10, 2023, with a positive result. A total of 67,000 people came to the grounds over the four days of the fair to find out about the latest trends from over 700 exhibitors from the hunting and equestrian industry and to experience the "Night of the Horses" and "MiMaMo"

New: Horse & Hunt the trade fair podcast

Immerse yourself in the fascinating world of horses: In this podcast series, we take you on an exciting journey through the trade fair highlight of the year!

eSUV course in Hall 22

For the first time, we are offering an indoor eSUV course at Pferd & Jagd. In Hall 22, you will have the opportunity to have a good shake and see for yourself the wide range of possible applications in the electric SUV segment.

Show-Highlight: Night of the Horses on 8 and 9 December

Stars of the international equestrian show scene, impressive young talents and touching displays - the Night of the Horses as part of the Pferd & Jagd trade fair has been attracting thousands of enthusiastic fans to Hanover for almost 30 years, and not without reason. On 8 and 9 December, the Horse Gala Show will once again enchant with a new choreography that shows the passionate devotion and harmony between man and horse.

Pferd & Jagd 2023: The adventure fair for horse lovers and riders

The Pferd & Jagd, northern Germany's leading event for equestrian sports, promises a diverse and exciting experience for horse lovers, leisure riders and breeders again this year. With around 400 exhibitors from various areas of equestrian sport and the horse industry, the fair offers a unique variety of products and once again acts as an important industry meeting place.

MiMaMo - The great children's horse and pony show

The MiMaMo Children's Horse and Pony Show returns and once again promises varied entertainment for the whole family.

Bigger, fresher, younger - Horse & Hunting becomes an adventure fair

With its long-standing tradition as one of the largest trade fairs for hunters and riders, Pferd & Jagd in Hannover has established itself as an integral part of the industry for over 40 years. Now Pferd & Jagd is taking a bold step forward to meet the demands of a modern and increasingly diverse target group.