Hanover. The premiere of the PASSION PFERD Festival on 7 and 8 December as part of the new PASSION PFERD trade fair promises to be a new highlight for the entire equestrian industry. The two-day event at the Hanover Exhibition Centre will bring together experts, professionals and horse fans in an inspiring and modern atmosphere. A weekend full of exchange, discussion and experience awaits visitors at H'up - and best of all: participation is free of charge for trade fair visitors.

The festival focuses on topics that will shape the equestrian sport of tomorrow. Exciting panels, lectures and discussions with well-known faces from the industry are planned. Among those taking part are equestrian influencer Julia Steinbrecher (Julia Liberty Horses), Leonie Krüger, Volker Wulff, Lisa and Matthias Röckener and internet star Hella Gabbert. The topics will cover everything that moves the equestrian world: from diversity in equestrian sport, horse-friendly handling and social media to the role of artificial intelligence and branding.

‘We want to create a forum that offers the equestrian industry space for real dialogue,’ says Sandra Busse, Project Manager of PASSION PFERD. ‘Our guests and experts will share knowledge and experience as equals and discuss the challenges and opportunities of the future together - in a relaxed and inspiring environment.’

Another highlight of the festival is the live podcast, which will round off the weekend in Hanover. The festival starts at 11am on Saturday and 11.30am on Sunday.

The two days will be hosted by Lisa Kestel, journalist, author and reporter in the equestrian sector, who will shed light on various topics in the industry. Her involvement in equestrian sport and her work as a presenter make her a relevant voice in the industry.