The heart of PASSION PFERD
It's all in the mix: around 470 exhibitors from all areas of equestrian sports, recreational riding and everything to do with horses make PASSION PFERD what it is: the experience fair for riders of all disciplines and the industry meeting place in northern Germany. Renowned exhibitors and brands, regional companies and industry giants, as well as newcomers in the start-up camp, make up the mix and contribute to the unique product diversity of PASSION PFERD. Discover, shop, compare.
Pure product diversity for riders, breeders and stable owner
Hall 19/20
Keeping horses professionally and keeping them healthy
The industry meeting place for Northern Germany! The knowledge and investment goods hall with the range of products for all visitors who professionally run a horse farm, board horses or breed horses! Once again, exhibitors will present their range of goods and services on the topics of horse health, keeping, shoeing, feeding, training issues or business management.
The highlight of the hall will be two special areas: the forum of the professional magazine "Pferdebetrieb" and the forum "EquiVITAL - health competence for horse and rider" powered by twi academy.
Halls 21 - 23
Riding and working with horses
In Halls 21 to 23, riders will find everything they need for riding and working with horses:
Bridles, lunging harnesses, horse rugs, saddle pads, horse trailers, gaiters, halters, ropes, safety vests, riding helmets, boots, gloves, pads, girths, stirrups and a wide selection of saddles and accessories.
Start-up camp ‘SADDLE UP’ | Hall 21
The PASSION PFERD start-up camp showcases a group of young companies and their new products, innovations and offerings that are sought after by tomorrow's equine industry. From sustainability to fair production, from analogue to digital products – meet the founders and developers in person and provide valuable feedback on the market readiness of specific products.
Hanover Equestrian Association & Lower Saxony Horse Country | Hall 24
A strong partnership: Hanover Equestrian Association & Pferdeland Niedersachsen
‘Strong together for horses in Lower Saxony’ is the motto of the joint stand, which brings together expertise in the fields of equestrian sports and horse breeding. The point of contact for all riders in Lower Saxony!
These exhibitors were present in 2025
Hall map 2025
Nacht der Pferde - the spectacular horse show at PASSION PFERD
MiMaMo – the children's horse and pony show for the whole family!
Interested in news about the trade fair, exhibitors, products or the program?
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