Hannover - Exhibitors, trade visitors and organisers alike were satisfied: with its diverse range of products and services, exciting live shows and comprehensive specialist programme, PASSION PFERD once again provided important impetus for the equestrian industry this year. The positive response underlines the growing importance of the trade fair and its firm place in the event calendar.

PASSION PFERD was thus able to continue its successful development and once again assert its role as a central meeting place for horse lovers, trade visitors and industry representatives.

Over four days, PASSION PFERD offered a wide range of products and services related to equestrian sports, horse husbandry, breeding, training and horse-related topics. Over 470 exhibitors presented their products and services and used the trade fair as an opportunity for direct exchange with an expert audience. The consistently high visitor numbers throughout the trade fair underlined the continuing interest in the format.

This year, for the first time, theme days were implemented, which focused on specific topics and offered individual target groups better orientation. The thematic grouping complemented the existing trade fair concept and was well received by visitors and exhibitors alike.

Another new addition to the programme was the special show ‘Horse.Future.Stable. – powered by Schauer’. It was dedicated to sustainable stable concepts and modern solutions for horse businesses and offered a compact overview of current technical and structural developments.

Klaudia Kohl, Head of Public Exhibitions at Deutsche Messe, adds: ‘PASSION PFERD is a platform that inspires with its thematic diversity, innovations and the palpable harmony between humans and animals, and is impressively shaping the future of the equine industry.’

The results from the independent market research institute Gelszus in Dortmund were also positive. Overall visitor satisfaction was 87 per cent, with almost 90 per cent of them purchasing or ordering something and spending an average of 374 euros.

The next PASSION PFERD will take place from 3 to 6 December 2026.

Exhibitor comments

Beate Febrer-Lansink, Febrer Express: ‘I have been attending Pferd & Jagd for many years and am once again extremely satisfied this year. The visitors are so friendly, the conversations are good and the whole atmosphere is fantastic. We always enjoy being here.’

Andreas Schweizer, Deuber & Partner: ‘The atmosphere here is great. It starts right from the set-up, because the team here is very friendly and accommodating. Business was also good, so we are quite satisfied.’

Michael Dörner, Renrød: "PASSION PFERD is a wonderful trade fair that I really enjoyed. We were able to position ourselves very well, the trade fair is excellently organised and gave us a good opportunity to showcase ourselves and bring our products to market."

Beatrix Hentschel, Herlamora: ‘PASSION PFERD was a huge success for us. There were so many people at the stand and we hope to be back again next year.’

Ulrike Berndt, Pavo: ‘It was our first trade fair in a long time and we were completely overwhelmed, which we hadn't expected at all.’

Theresa Hiemesch, Schauer Active Horse System: "The trade fair went very, very well. The special show “Horse.Future.Stable.” was very well received by visitors, we had many interesting conversations, and our lecture stage was also very well received. So our conclusion is: tip top, very successful!"

Aurélien Perrier, Theault: ‘It was our first PASSION PFERD and we are satisfied. The fair attracts a good crowd, both professionals and amateur riders. Everything was just right here.’